My Story


The word "journey" was intentional and very important to me. I knew my ultimate goal would take a long time to achieve and require a tremendous amount of hard work, determination, dedication, sweat and tears. Viewing the process as a journey and embracing every small achievement along the way not only made the process achievable and enjoyable but also made it absolutely possible and was ultimately a major contributor to my success.


92kgs in 12 months

Having struggled with her weight for many years, Simone made a decision to change for good. In 2014, using social media purely to keep her accountable, she posted her first photo. Simone shared everything candidly and as her weight decreased her followers increased. With her massive 92kg weight loss her fan base across Facebook and Instagram exceeded 500,000.

Gaining global attention

It didn't take long for her story to gain Media attention, with extensive coverage both nationally and internationally including publications like The Huffington Post, The Daily Mail, Elite Daily, Fashion Quarterly, the NZ Herald and TVNZ to name just a few. In 2015 Simone was interviewed live by Tyra Banks on her talk show, The FABlife. She also graced the October 2016 cover of Good Health magazine.


If you have a story of your own,
get in touch I would love to hear from you!